Brand DNA

Messaging and positioning
that’s as amazing as your tech

“They helped us scale dramatically while maintaining positive ROI”

“Their team was always extremely friendly and responsive.”

Your tech is complex. Your messaging
shouldn’t be

In your fast-paced industry, having the right positioning isn’t just about being different—it’s about being irreplaceable. We specialize in positioning tech brands to win by focusing on what sets you apart and why it matters to your audience.

Expert copywriting

Tailored for your industry

268%

Lead Growth

Brand messaging and positioning for B2B tech

Standing out isn’t just about having a great product or service; it’s about creating a brand that resonates, inspires trust, and drives action. Whether you’re a tech innovator or a government contractor, your brand’s voice and messaging need to cut through the noise and convey exactly what makes you the best choice. That’s where our Brand DNA package comes in.

Why Brand DNA?

Our Brand DNA package is designed to do more than just refine your messaging. It’s built to position your brand in a way that resonates deeply with your target audience, showcases your unique strengths, and aligns with industry demands—especially in highly regulated sectors where precision and trust are paramount.

Our Brand DNA service takes your brand from “meh” to speaking to your ICP in terms they care about. Side effects may include more best-fit clients, increased MRR, and reduced churn.

The 6-week Brand DNA
package includes:

Clear messaging for complex solutions

Messaging guide: a comprehensive document outlining key product benefits in clear, customer-focused language.
Core messaging framework: Includes taglines, elevator pitch, value propositions, and product-specific benefits that can be used across marketing channels.
Message testing plan: A/B testing recommendations to refine messaging effectiveness based on target audience feedback.

Positioning that drives demand

Industry insights: understand the forces shaping your industry.
Competitor analysis: uncover competitors’ strengths and areas for improvement.
Differentiation opportunities: find unique ways to stand out in the market.
Brand assessment: evaluate your brand’s current position and perception.
Strategic brand positioning: pinpoint the ideal marketplace position for your brand.
Positioning through advertising: strengthen brand visibility with digital, native, and sponsored ads.
Corporate identity: craft a clear and unique identity for your corporate brand.
Comprehensive interview with key stakeholders to review the questionnaire and solidify our understanding.

A brand voice guide to stay consistent

Brand voice guidelines: comprehensive guide for consistent tone and style across all content.
On-brand messaging templates: ready-to-use templates tailored to key messaging points.
Voice & tone examples: practical examples for different contexts, ensuring adaptability.
Editing & Review Framework: a streamlined process for quick, on-brand editing.
Regulatory Language Guidance: specific phrasing and compliance considerations for regulated industries.
Industry-specific language: nuanced terms and phrases for complex, technical sectors.

Your brand story that connects your tech to your ideal clients

Core brand narrative: a compelling origin story that highlights your brand’s mission, values, and purpose.
Unique value proposition: clear articulation of what sets your brand apart in the market.
Audience personas: profiles to understand and connect with your ideal customers on a personal level.
Key message pillars: foundational themes and messages that guide all brand communication.
Storytelling framework: a structured approach to crafting consistent, engaging narratives across channels.
Voice of customer research: insights gathered directly from customers to shape authentic storytelling.

6-week Brand DNA

How we uncover
your brand DNA

Creating a brand that truly stands out takes a little bit of science, a little bit of art, and a whole lot of collaboration. Here’s how we work our magic to turn your brand vision into a powerful reality:

Research & discovery

We start by rolling up our sleeves and digging deep. Through thorough R&D, we dive into your industry landscape, analyzing trends, competitors, and audience behaviors. We’re on a mission to uncover what makes your brand the unique solution in a crowded space.

Collaborative workshop

Next up: a 2-hour workshop that’s all about you. This isn’t a one-way presentation—it’s a collaborative session where we explore your brand’s purpose, goals, and personality. We’ll walk through every element that shapes your story and guides your brand journey. (We like to think of it as brand soul-searching.)

Stakeholder interviews

Your brand has many voices, and we want to hear them all. We’ll interview your key stakeholders—whether it’s your CEO, product experts, or team leads—to get an inside look at what drives your business from the people who know it best. This step adds depth to your brand story and ensures it’s aligned at every level.

Voice of the customer research

What’s a brand without its audience? We dig into the voice of your customers, studying feedback, testimonials, and industry sentiment. We want to understand what your clients love about you, what they need, and how your brand can speak to their hearts and minds.

Insights delivered

Once we’ve gathered the gold, we put together our insights in a comprehensive, easy-to-digest format. We’ll share findings, opportunities, and initial ideas with you, so you can see where we’re headed. Think of it as a sneak peek into your brand’s potential.

Your Brand DNA package

When we’ve completed the full journey, you’ll receive the ultimate deliverable: your Brand DNA Package, organized in Google Docs for easy collaboration and refinement. From messaging pillars to brand voice guidelines, it’s everything you need to build a strong, cohesive brand that resonates—ready for you to tweak, share, and grow with.

Collaboration & final polish

Because your input is essential, we offer you the chance to review and refine. Through collaborative editing, we polish your Brand DNA package until it’s perfectly aligned with your vision and ready to take on the world.

Investment: starts at $8K

Working with Revonish has been a game-changer for our content strategy at Integral Ad Science. They don't just deliver content—they deliver results. From white papers to thought leadership pieces, their team understands the nuances of complex B2B messaging and consistently crafts compelling, insightful narratives that resonate with our audience. Their ability to translate technical topics into engaging, actionable content has helped us strengthen our market authority, drive meaningful engagement, and elevate our brand voice. They're not just a partner—they're an extension of our marketing team.

Nicole was a tremendous asset to our team during a company rename and re-brand. She was pulled into tasks that were well outside the scope of her sales materials deliverables, and she cheerfully stepped up to each challenge. We are extremely grateful for all her work on our behalf.

Nicole {and Revonish} did a fantastic job for me for my launch. Their communication was excellent and the writing was very well thought out and detailed. They made sure I was happy with the end result. If you are looking for someone who is GREAT at copywriting, strategy, and cares about her projects I highly recommend Revonish.

Nicole was OUTSTANDING! She brought her knowledge and expertise to our team and did a fabulous job. She knew exactly what to do and was quick to bring in more attendees. Would definitely hire again for our next launch, and you’d be wise to do the same. You won’t regret it!

Superb job. Very thorough, professional and exceptional!

Nicole {Revonish} was awesome! I had a very tight timeframe to turn around my website copy, and she delivered above and beyond! She was able to understand and articulate my company's voice and tone quickly, offered creative suggestions, and was great to collaborate with. I will definitely be hiring her for future projects!

Nicole did a great job of working with us on a tight timeline.

Your Fintech deserves marketing that delivers results

Let’s work together to meet your goals for growth and success.